The Brazilian way to make things easier.

Jeitinho is an important notion here. It is not only negative (corruption, to take advantage, etc) but also has a positive side, indicating three caracteristics of jeitinho: ingenuity/creativity, solidarity and the conciliator role of it. ‘The Brazilian individual would have developed a historical predisposition to informality’.Sérgio Buarque de Hollanda. In the book “Raizes do Brasil” (”Brazilian Roots”) See the Lino Hellings:catadores.Men and women with dustcars collecting recycable waste from the street. More Brazilian ways: Lino Hellings, Ines Correa, Giovana Pasquini Zé Carlos Barretta
Legao is Legal and Cool at the same time. Sao Paulo is one of the fast growing cities of the world. Doing very well economically. Marcello Ferrelli, Lino Hellings

Speed is not the same as haste. We saw New Old People in couples walking in love like in their teens. We saw people taking time to kiss goodbeye before they rush off to work. Felipe Denuzzo, Marcelo Ferrelli, Lino Hellings, Sylvia Sanchez

Educating people in well designed public spaces. Free libraries on metro stations. Also in a system like SESI where everybody can get a four monthes free education to become a hairdresser or a manicurist but also to learn how to be a copywriter for the Ads business. Sescs everywhere in the city of which Lina Bo Bardi’s Sesc, a combined cultural and sports centre is one of the mosy known. Flavio Sampaio Lino Hellings Sylvia Sanchez

City growing vertical. Sao Paulo has a lot of skinny flatbuildings. Everytime a couple of small one or two story high houses are torn down, a flatbuilding is made on top of these small plots of land. Ze Carlos Barretta, Luciana Camargo, Sylvia Sanchez, Lino Hellings.

And an international new game, creating an electric wire ornament. Giovana Pasquini